December 23, 2008

Disney Channel/DisneyChannel.com Highlights For 2008

Disney Channel Extends its Streak as TV’s No. 1 Network in Prime to Six Years
in Kids 6-11 and to Eight Years in Tweens 9-14, and Places Among
Cable’s Top 2 for the Third Consecutive Year in Total Viewers

Disney’s “Camp Rock” Stands as 2008’s No. 1 TV Telecast in Tweens 9-14 and
Cable’s Most-Watched Entertainment Telecast, Reaching an Impressive
106 Million Unique Total Viewers Worldwide Since its June Premiere

“The Suite Life on Deck” Ranks as TV’s No. 1 Series of 2008 in Kids 6-11 and
No. 1 Scripted TV Series in Tweens 9-14, Marking Disney Channel’s Third
Consecutive Year with the No. 1 TV Series in the Key Kid Demographics

Premiering as Cable’s No. 1 Animated Series Debut Ever in February,
“Phineas and Ferb” is TV’s No. 1 Animated Series of 2008 in Tweens 9-14

A Key Competitive Player All Year, Playhouse Disney’s “Mickey Mouse Clubhouse” Ranks Among the Year’s Top 10 Cable Series in Kids 2-5

Disneychannel.com is 2008’s No. 1 Entertainment Kids/TV Website and
Tallies its Highest Number of Visitors on Record in August, Driven by the Network’s Annual “DC Games” and DCOM “The Cheetah Girls One World”

Disney Channel continued its dominance of Prime’s landscape, owning TV’s No. 1 scripted series in Kids 6-11 and Tweens 9-14 for the third straight year with “The Suite Life on Deck,” and also delivering the No. 1 Cable/TV entertainment telecast in Total Viewers and Tweens 9-14, respectively, with “Camp Rock.” In addition, “Phineas and Ferb” qualified as TV’s No. 1 animated series of the year in Tweens 9-14, with “Hannah Montana” and “Wizards of Waverly Place” ranking among TV’s Top series in both key kid targets. Playhouse Disney’s “Mickey Mouse Clubhouse” ranked among cable’s Top 10 series of 2008.

In Prime, Disney Channel ranked as TV’s No. 1 network for the sixth straight year in Kids 6-11 and for the eighth consecutive year in Tweens 9-14. In Total Viewers, the network was cable’s No. 2 network in Prime, marking the channel’s third straight year ranking among the Top 2 cable networks for the year.

Paul DeBenedittis, Senior Vice President, Programming, Disney Channel, said: "2008 was a landmark year in which our talented team delivered record-setting, relevant entertainment for kids, tweens and families. We sailed our newest series, 'The Suite Life on Deck,' to #1, joining our hit 'Wizards of Waverly Place' and our franchise player 'Hannah Montana' in the hearts and minds of kids and tweens around the world. 'Camp Rock,' continued our annual feat of delivering the industry's #1 original movie among tweens for seven consecutive years, and we set a new animated series ratings high with the premiere of 'Phineas and Ferb.’" He continued, "We are ready for the year ahead with the launch of our Disney XD brand, and will bring to it the same vibrant creative spirit and dedication and the peerless ability to leverage our great content across so many businesses and in so many places around the world."

2008 Prime

• Disney Channel qualified as cable’s second-most-watched network in Prime in Total Viewers (2.4 million), marking the third straight year the network has earned a Top 2 rank or higher.

• Among its target demos, Disney Channel captured TV’s annual Prime trophy for the sixth consecutive year in Kids 6-11 (1.0 million/4.1 rating), with the streak at eight straight years in Tweens 9-14 (842,000/3.4 rating).

2008 Program Highlights

• The premiere of Disney’s “Camp Rock” (6/20/08) ranked as cable’s No. 1 entertainment telecast of 2008 in Total Viewers (10.1 million) and TV’s No. 1 entertainment telecast in Tweens 9-14 (3.8 million/15.4 rating). Additionally, this year marked the seventh straight year Disney Channel has delivered the No. 1 original movie telecast in Tweens 9-14.
  
• “Camp Rock” Reach: Since its U.S. and Canada debut on June 20, 2008, Disney’s “Camp Rock” has reached 106 million viewers worldwide: U.S./Canada (42.9 million), Latin America (10.1 million), Europe/Middle East/Asia (51.3 million), Asia/Pacific (1.6 million), Japan (0.9 million).

• “The Suite Life on Deck” was TV’s No. 1 series in Kids 6-11 (2.0 million/8.2 rating) and TV’s No. 1 scripted series in Tweens 9-14 (1.8 million/7.5 rating). This marks the third year in a row Disney Channel has delivered the No. 1 scripted TV series in both key kid targets.

• Debuting as cable’s No. 1 animated series premiere of all time on February 1, 2008 in Tweens 9-14, “Phineas and Ferb” qualified as TV’s No. 1 animated series in the key demo (653,000/2.7 rating), and landed in a virtual tie for No. 1 in Kids 6-11 (824,000/3.4 rating vs. 863,000/3.5 rating for “Spongebob”).

• Going strong in its third season, “Hannah Montana” was cable’s fifth-ranked series in Kids 6-11 (965,000/4.0 rating) and Tweens 9-14 (806,000/3.3 rating), with “Wizards of Waverly Place,” currently in its second season, ranking a competitive sixth overall in the key demos (Kids 6-11: 913,000/3.8 rating; Tweens 9-14: 802,000/3.3 rating). Altogether, Disney Channel delivered 3 of 2008’s Top 6 TV/Cable series in the net’s core demos.

• A key competitive player each week during 2008, Playhouse Disney’s “Mickey Mouse Clubhouse” ranked among cable’s Top 10 scripted series for the year in Kids 2-5 (#8, 680,000/4.2 rating).

• 2008’s No. 1 entertainment TV website with 10.5 million average monthly unique visitors, DisneyChannel.com easily topped other key industry websites like Nick.com (8.5 million), NBC.com (7.4 million) and CBS.com (5.4 million).

• DisneyChannel.com was also 2008’s No. 1 entertainment Kids website with 10.5 million average monthly unique visitors, far surpassing key competitors Nick.com (8.5 million) and CartoonNetwork.com (7.6 million).

• In August 2008, DisneyChannel.com enjoyed its best month ever with 14.5 million unique visitors, driven in part by the net’s “DC Games” and DCOM “The Cheetah Girls One World.”

Source: Nielsen Media Research, 2008: 12/31/07-12/7/08 -- Live+7; 12/8/08-12/21/08 - Live+SD; Ratings based on national rating unless otherwise noted]. Entertainment Telecast excludes Sports/News. Program ranks based 000s and a minimum 10 telecasts (excludes specials, breakouts and programs under 5 minutes). Digital Source: comScore Media Metrix, January – November 2008 monthly average, unless otherwise dated.

Contacts:

Catherine Lord (818) 460-6628 catherine.lord@abc.com
Patti McTeague (818) 955-6743 patti.mcteague@disney.com

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