November 18, 2008

Weekly Ratings Highlights for November 10-16, 2008

Final National Ratings

Disney Channel Claims the Network’s 189th Straight Win in Kids 6-11

as Cable’s No. 1 Network in Prime, and Extends its No. 1 Streak

to 185 Consecutive Weeks in Tweens 9-14

“Hannah Montana” and “The Suite Life on Deck” Stand as Cable’s

Top 2 Most-Watched Scripted Series Telecasts in Total Viewers,

Marking “Hannah Montana’s” Second Week in the No. 1 Position

Generating its Best Numbers Since its Debut and Posting Double-Digit Percent Gains Week-to-Week, “The Suite Life on Deck” is the Week’s No. 1 TV Series in Kids 6-11 and Tweens 9-14, and Cable’s No. 1 Scripted Series in Total Viewers

For the Sixth Time in Seven Outings “The Suite Life on Deck”

Takes Top Rank as TV’s No. 1 Program in Target Kids, and as

Cable’s Most-Watched Scripted Series in Total Viewers

Disney Channel Owns 4 of Cable’s Top 10 Series in Kids 6-11 and Tweens 9-14, with “The Suite Life on Deck,” “Hannah Montana,” “Wizards of Waverly Place” and “Phineas and Ferb” All Placing in the Upper Echelon

Saturday’s “Imagination Movers” Hits a Series High in Kids 2-5, and Ranks

as the Show’s Second-Most-Watched Telecast Ever in Total Viewers

“Imagination Movers” Delivers its Largest Total Viewer and

Kid 2-5 Weekly Audiences Since Becoming a Strip

Playhouse Disney’s “Mickey Mouse Clubhouse” Earns its Fifth

Consecutive Top 10 Finish in Target Kids 2-5 Preschool Demo

Disney Channel


Source: Nielsen Media Research (National Ratings, Preliminary, Live + Same Day, 11/10/08-11/16/08). Rankings based on 000s, then US rating.

Contacts: Catherine Lord (818) 460-6628 catherine.lord@disney.com

Patti McTeague (818) 955-6743 patti.mcteague@disney.com

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