March 24, 2009
Weekly Ratings Highlights for March 16-22, 2009
Final National Ratings

Disney Channel is TV’s No. 1 Network in Total Day in Target Tweens 9-14,
Boasting the Week’s No. 1 TV Telecast with Sunday’s “Hannah Montana”

Disney Channel Posts its 207th Consecutive Week as Cable’s No. 1 Network
in Prime in Kids 6-11, with the Streak at 203 Weeks in Tweens 9-14

Disney Channel Takes Second for the Week in Prime in Viewers and Owns the Week’s No. 1 Scripted Cable Telecast with Sunday’s All New “Hannah Montana”

Cable’s No. 1 Scripted Series Telecast for the Second Straight Week in Viewers, Sunday’s “Hannah Montana” is the Show’s Most-Watched Episode in 4 Months

Sunday’s “Hannah Montana” is TV’s No. 1 Telecast for the Week
in Target Kids 6-11 and Tweens 9-14 Demographics

Saturday’s Back-to-Back “Mickey Mouse Clubhouse” Telecasts Rank
Among TV’s Top 5 for the Week in Core Kids 2-5 Preschool Demo

Disney Channel
Disney Channel rose to the top of the charts on a Total Day basis, standing as TV’s No. 1 network in Tweens 9-14 (482,000/2.0 rating), delivering the week’s No. 1 TV telecast with Sunday’s original “Hannah Montana,” and home to a majority 7 of 10 overall. In Prime, Disney Channel marked its 207th straight week at No. 1 in Kids 6-11 (975,000/4.0 rating) and its 203rd in Tweens 9-14 (807,000/3.3 rating).

In Total Viewers (2.3 million), Disney Channel stood as cable’s second-most-watched network in Prime and delivered the week’s No. 1 scripted cable telecast with Sunday’s original “Hannah Montana” (4.5 million, 7:30 – 8:00 p.m.). Impressively, since returning with all new episodes on March 1, “Hannah Montana” has grown in Viewers on each telecast, with Sunday’s airing the show’s most-watched original in 4 months – since 11/23/08.

Episodic Art:

Click here for last night’s Hannah Montana episode photography

Click here for last night’s Mickey Mouse Clubhouse episode photography

Source: Nielsen Media Research (National Ratings, Preliminary, Live + Same Day, 3/16-3/22/09). Rankings based on 000s, then US rating.

Contacts: Catherine Lord (818) 460-6628 catherine.lord@disney.com
Patti McTeague (818) 955-6743 patti.mcteague@disney.com

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