March 17, 2009
Weekly Ratings Highlights for March 9-15, 2009
Final National Ratings

Disney Channel is Cable’s No. 1 Network in Prime in Total Viewers,
Boasting its Largest Weekly Audience in Almost 5 Months

Disney Channel’s Control of Cable’s Prime Landscape Extends
to Four Straight Years in Target Kids 6-11 and Tweens 9-14 Demo

The Week’s No. 1 Scripted Telecast on All Cable in Total Viewers,
Sunday’s “Hannah Montana” Delivers the Show’s Largest Audience
for a First Run Episode in 4 Months

Standing as TV’s No. 1 Telecast for the Week in Tweens 9-14,
“Sonny With a Chance” Hits a Series High in the Target Demo

Sunday’s “Wizards of Waverly Place” Ranks as TV’s No. 1 Telecast in Kids 6-11,
Surging by 12% Over its Last Original Episode in the Key Demo

Friday’s “Phineas and Ferb” is TV’s No. 1 Animated Show in Key Kids, Boasting
a Near Series High in Tweens 9-14, and its Best Kids 6-11 Ratings in 6 Months

Altogether, Disney Channel Owns the Week’s Top 3 TV Telecasts in Kids 6-11 and Tweens 9-14 with Sunday’s All-New “Hannah Montana,”
“Sonny With a Chance” and “Wizards of Waverly Place”

The Week’s No. 4 Show on All TV Overall in Kids 2-5, This Week Marks
“Mickey Mouse Clubhouse’s” 20th Straight Week in the Top 10 in the Core Demo

Disney Channel
Home to the week’s Top 2 scripted cable telecasts with animated feature “Cars” (4.65 million, Sat., 8:00 – 10:10 p.m.) and Sunday’s original “Hannah Montana” (4.42 million, 7:30 – 8:00 p.m.), Disney Channel qualified as cable’s No. 1 network in Prime in Total Viewers (2.61 million - tie). Growing its audience by an impressive 30% week to week (2.01 million), Disney Channel delivered its most-watched week in nearly 5 months (since week of 10/20/08).

Among target kids, owning the week’s Top 3 telecasts on all TV with key properties “Hannah Montana,” “Sonny With a Chance” and “Wizards of Waverly Place,” Disney Channel extended its streak as the No. 1 cable network in Prime to 206 consecutive weeks in Kids 6-11(1.03 million/4.2 rating) and to 204 weeks in Tweens 9-14 (877,000/3.6 rating).

Episodic Art:

Click here for last night’s Hannah Montana episode photography

Click here for last night’s Wizards of Waverly Place episode photography

Click here for last night’s Sonny With A Chance episode photography

Click here for last night’s Mickey Mouse Clubhouse episode photography

Source: Nielsen Media Research (National Ratings, Preliminary, Live + Same Day, 3/9-3/15/09). Rankings based on 000s, then US rating.

Contacts: Catherine Lord (818) 460-6628 catherine.lord@disney.com
Patti McTeague (818) 955-6743 patti.mcteague@disney.com

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