Weekly Ratings Highlights for April 12-18, 2010 - Final National Ratings

New Family Comedy “Good Luck Charlie” is TV’s No. 1 Telecast
for the 3rd Straight Week in Kids 6-11 and Tweens 9-14,
and Sunday’s No. 1 Cable Telecast in Total Viewers

“Good Luck Charlie” Delivers Solid Week-to-Week Growth Across All Key Demos

Led by “Good Luck Charlie,” Disney Channel Owns TV’s Top 3
Telecasts in Tweens 9-14, and 2 of the Top 3 in Kids 6-11

Playhouse Disney’s “Mickey Mouse Clubhouse” Stands Among
TV’s Top 10 Programs in Target Kids 2-5 Demo

Delivering the week’s No. 1 TV telecast for the 3rd consecutive week with all-new comedy “Good Luck Charlie,” Disney Channel was cable’s No. 1 network in Prime for the 263rd straight week in Kids 6-11 (974,000/4.0 rating), and for the 259th week in Tweens 9-14 (748,000/3.1 rating). In Total Viewers (2.3 million), Disney Channel was cable’s No. 2 network in Prime, marking the net’s 8th straight week placing among the Top 2 most-watched networks.

For the 3rd consecutive week, “Good Luck Charlie” (Sun., 8:30 – 8:55 p.m.) was the week’s No. 1 TV telecast in Kids 6-11 (1.8 million/7.4 rating) and Tweens 9-14 (1.7 million/7.1 rating), and stood as Sunday’s No. 1 cable telecast in Total Viewers (4.1 million).

Week to week, Good Luck Charlie grew by 8% in Total Viewers (4.1 million vs. 3.8 million), by 6% in Kids 6-11 (1.8 million vs. 1.7 million) and by 21% in Tweens 9-14 (1.7 million vs. 1.4 million).

• In Tweens 9-14, Disney Channel owned TV’s Top 3 telecasts, and 5 of the Top 7 overall: “Good Luck Charlie” (No. 1 - 1.7 million/7.1 rating, Sun., 8:30 – 8:55 p.m.), “Wizards of Waverly Place” (No. 2 - 1.5 million/6.2 rating, Fri., 8:30 – 9:00 p.m.), “Sonny With A Chance” (No. 3T – 1.3 million/5.4 rating, Sun., 8:00 – 8:30 p.m.),  “The Suite Life on Deck” (No. 6 - 1.2 million/5.1 rating, Fri., 8:00 – 8:30 p.m.) and “Phineas and Ferb” (No. 7 - 1.2 million/4.9 rating, Fri., 9:00 – 9:30 p.m.).

• In Kids 6-11, Disney Channel delivered 2 of TV’s Top 3 telecasts for the week: “Good Luck Charlie” (No. 1 - 1.8 million/7.4 rating, Sun., 8:30 – 8:55 p.m.) and “Wizards of Waverly Place” (No. 3 - 1.6 million/6.7 rating, Fri., 8:30 – 9:00 p.m.).

• Playhouse Disney’s “Mickey Mouse Clubhouse” was the week’s No. 7 TV program in target preschoolers aged 2-5 (628,000/3.8 rating).

Source:  Nielsen Media Research (National Ratings, Live + Same Day, 4/12-4/18/10). Ranks based on 000s, then rating, unless otherwise noted.

Contacts: Catherine Lord (818) 460-6628 catherine.lord@disney.com
Patti McTeague (818) 955-6743 patti.mcteague@disney.com

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