With the Top 6 Telecasts of the Week in Kids 6-11 and the Top 7 in Tweens
9-14, Disney Channel is TV’s No. 1 Network in Total Day in Key Kids Demos

Disney Channel Easily Sweeps Prime Across Key Kids,
Extending Streak to 270 Straight Weeks in Kids 6-11

“JONAS L.A.” Hits Season Highs in Kids 6-11

Playhouse Disney’s “Mickey Mouse Clubhouse” Ranks
Among TV’s Top 5 Programs in Target Kids 2-5 Demo

Boasting the week’s top 6 telecasts on TV in Kids 6-11, Disney Channel was the No. 1 network in Total Day in the key kids demo (750,000/3.1 rating). And with the top 7 telecasts of the week in Tweens 9-14, Disney Channel ranked No. 1 in Total Day for the 3rd consecutive week (649,000/2.7 rating).

In Prime, Disney Channel was TV’s No. 1 network in Kids 6-11 (1.0 million/4.1 rating) and Tweens 9-14 (783,000/3.2 rating), marking the net’s 270th consecutive win in Kids 6-11, with the streak at 267 out of 270 weeks with Tweens 9-14.

• On Friday, July 2 (9:00 p.m. – 9:25 p.m.), “JONAS L.A.” posted its best numbers of the season in Kids 6-11 (1.3 million/5.2 rating).

• Playhouse Disney’s “Mickey Mouse Clubhouse” (565,000/3.4 rating) was the week’s No. 4 program on TV among target preschoolers aged 2-5.

Source:  Nielsen Media Research (National Ratings, Live + Same Day, 6/28/10-7/04/10). Ranks based on 000s, then rating, unless otherwise noted.

Contacts: Salima Merchant (818) 460-6628 salima.merchant@disney.com
Patti McTeague (818) 955-6743 patti.mcteague@disney.com