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July 10 Becomes Disney Channel's Most-Watched July Ever and
2nd Most-Watched Month on Record in Total Day in Total Viewers
Stands as July's No. 1 TV Network in Total Day in Kids 6-11 and Tweens 9-14
Ranks No. 1 in Prime for the 65th Consecutive Month in Kids 6-11
and for the 63rd Straight Month in Tweens 9-14
Claims 9 of TV's Top 10 Telecasts of the Month in Kids 6-11 and Tweens 9-14
Playhouse Disney's "Mickey Mouse Clubhouse" Ranks Among TV's
Top 10 Programs of the Month in Target Kids 2-5 Demo
Disney Channel (July 2010)
Powered by the season premiere of "Hannah Montana Forever" and series-high performances by "Sonny With a Chance" and "Good Luck Charlie," July 2010 wrapped as Disney Channel's most-watched July ever in Total Day in Total Viewers (2.1 million), ranking as the net's 2nd most-watched month on record, behind only "High School Musical 2"-fueled August 2007. Disney Channel stood as the month's No. 1 TV network in Total Day in Kids 6-11 (837,000/3.4 rating) and Tweens 9-14 (730,000/3.0 rating), topping runner-up Nickelodeon by 9% (837,000 vs. 769,000) and by a huge 26% (730,000 vs. 581,000), respectively.
In Prime, Disney Channel's reign as TV's No. 1 network on a monthly basis extended to 65 consecutive months in Kids 6-11 (1.2 million/4.8 rating) and to 63 months in Tweens 9-14 (951,000/3.9 rating).
- In Kids 6-11, original episodes of "Sonny With a Chance," "Hannah Montana Forever" and "Good Luck Charlie" ranked as the top 3 TV telecasts of July, while Disney Channel was home to 9 of TV's top 10:
|
|
|
|
|
P6-11 |
P6-11 |
PROGRAM |
NET |
START |
END |
DAY |
US AA% |
AA(000) |
SONNY WITH A CHANCE-07/18/2010 |
DSNY |
8:30 PM |
9:30 PM |
......S |
10.5 |
2,581 |
HANNAH MONTANA FOREVER-07/11/2010 |
DSNY |
8:00 PM |
8:30 PM |
......S |
9.7 |
2,374 |
GOOD LUCK CHARLIE-07/11/2010 |
DSNY |
8:30 PM |
9:00 PM |
......S |
9.5 |
2,338 |
SPONGEBOB-07/05/2010 |
NAN |
8:00 PM |
8:30 PM |
M...... |
8.7 |
2,140 |
HANNAH MONTANA FOREVER-07/18/2010 |
DSNY |
8:00 PM |
8:30 PM |
......S |
8.3 |
2,033 |
HANNAH MONTANA FOREVER-07/25/2010 |
DSNY |
10:00 PM |
10:30 PM |
......S |
7.6 |
1,856 |
SONNY WITH A CHANCE-07/19/2010 |
DSNY |
9:00 PM |
10:00 PM |
M...... |
7.1 |
1,737 |
JONAS L.A.-07/11/2010 |
DSNY |
9:00 PM |
9:30 PM |
......S |
6.9 |
1,697 |
HANNAH MONTANA FOREVER-07/19/2010 |
DSNY |
8:30 PM |
9:00 PM |
M...... |
6.9 |
1,684 |
HANNAH MONTANA FOREVER-07/25/2010 |
DSNY |
8:00 PM |
8:30 PM |
......S |
6.6 |
1,626 |
- In Tweens 9-14, Disney Channel delivered 9 of the month’s top 10 telecasts on TV, led by original episodes of "Sonny With a Chance," "Hannah Montana Forever" and "Good Luck Charlie":
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|
|
|
|
P9-14 |
P9-14 |
PROGRAM |
NET |
START |
END |
DAY |
US AA% |
AA(000) |
SONNY WITH A CHANCE-07/18/2010 |
DSNY |
8:30 PM |
9:30 PM |
......S |
10.6 |
2,591 |
HANNAH MONTANA FOREVER-07/18/2010 |
DSNY |
8:00 PM |
8:30 PM |
......S |
8.6 |
2,098 |
HANNAH MONTANA FOREVER-07/11/2010 |
DSNY |
8:00 PM |
8:30 PM |
......S |
8.5 |
2,073 |
GOOD LUCK CHARLIE-07/11/2010 |
DSNY |
8:30 PM |
9:00 PM |
......S |
8.1 |
1,982 |
HANNAH MONTANA FOREVER-07/25/2010 |
DSNY |
10:00 PM |
10:30 PM |
......S |
7.1 |
1,731 |
JONAS L.A.-07/11/2010 |
DSNY |
9:00 PM |
9:30 PM |
......S |
6.9 |
1,671 |
SONNY WITH A CHANCE-07/19/2010 |
DSNY |
9:00 PM |
10:00 PM |
M...... |
6.8 |
1,657 |
SPONGEBOB-07/05/2010 |
NAN |
8:00 PM |
8:30 PM |
M...... |
6.8 |
1,649 |
HANNAH MONTANA FOREVER-07/25/2010 |
DSNY |
8:00 PM |
8:30 PM |
......S |
6.3 |
1,528 |
CAMP ROCK-07/18/2010 |
DSNY |
9:30 PM |
11:15 PM |
......S |
6.3 |
1,528 |
- In Kids 2-5, a perennial Top 10 TV program among preschoolers, Playhouse Disney's "Mickey Mouse Clubhouse" ranked No. 10 in the target Kids 2-5 demo (540,000/3.3 rating).
Source: Nielsen Media Research, July 10: 6/28/10-7/25/10 -- Live+7 blended with Live+SD where available. Ratings based on national rating unless otherwise noted. Program ranks based on all plays, sorted by 000s, then rating.
Contacts:
Salima Merchant (818) 460-6628 salima.merchant@disney.com
Patti McTeague (818) 955-6743 patti.mcteague@disney.com |
Weekly Ratings Highlights for July 12-18, 2010 - Final National Ratings