2Q10 is Disney Channel's Most-Watched 2Q
on Record in Total Day and Prime in Total Viewers

Ranks as TV's No. 1 Network in Prime in Key Kids, Extending Streak to 21 Straight Quarters in Kids 6-11 and to 44 Consecutive Quarters in Tweens 9-14

Disney Channel Owns TV's Top 2 Series of 2Q10
in Kids 6-11 and Top 3 in Tweens 9-14

"Mickey Mouse Clubhouse" Ranks Among TV's Top 10 Programs
of Second Quarter in Target Kids 2-5 Demo

2Q10 is Disney Channel's most-watched 2Q of all time in Total Viewers in Total Day (1.6 million) and in Prime (2.4 million)

Disney Channel is TV's No. 1 network in Prime in Kids 6-11 (988,000/4.0 rating) and Tweens 9-14 (801,000/3.3 rating), extending its streak to 21 consecutive quarters in Kids 6-11 and 44 straight quarters in Tweens 9-14.

• In Kids 6-11, Disney Channel is home to the top 2 series across all TV: "Good Luck Charlie" (No. 1 – 1.8 million/7.2 rating) and "Wizards of Waverly Place" (No. 2 - 1.5 million/6.3 rating).

• In Tweens 9-14, Disney Channel owns TV's Top 3 series: "Good Luck Charlie" (No. 1 – 1.6 million/6.7 rating), "Wizards of Waverly Place" (No. 2 - 1.4 million/5.9 rating) and "Sonny With a Chance" (No. 3 - 1.3 million/5.3 rating)

• "Mickey Mouse Clubhouse" stands as the No. 6 series on TV in target Kids 2-5 demo (625,000/3.8 rating).

Source: Nielsen Media Research, Most Current U.S. national ratings, 2Q10: 3/2910-6/27/10. Ranks based on 000s, then rating, unless otherwise noted. Series ranks based on trackage level data with minimum 3 telecasts.

Contacts:
Salima Merchant (818) 460-6628 salima.merchant@disney.com
Patti McTeague (818) 955-6743 patti.mcteague@disney.com