February 23, 2010
Weekly Ratings Highlights for February 15-21, 2010
Final National Ratings
Delivering at 7-Week High Levels in Total Day,
Disney Channel is TV’s No. 1 Network in Tweens 9-14
Sunday’s All-New “Hannah Montana” Hits a 4-Month High in Key Demos,
Ranking as TV’s No. 1 Telecast in Tweens 9-14 and No. 2 TV Telecast in Kids 6-11
Disney Channel Airs TV’s Top 4 Scripted Telecasts in Tweens 9-14,
and 3 of the Top 3 TV Telecasts in Kids 6-11
Week of February 15, 2010
Fueled by Sunday’s original and repeat airings of “Hannah Montana” and encores of last week’s hit original movie, “StarStruck,” Disney Channel ranked as the week’s No. 1 TV network in Total Day in Tweens 9-14 (533,000/2.2 rating) for the 2nd consecutive week, delivering its largest audience in 7 weeks – since week of 12/28/09.
In Prime, Disney Channel’s reign as cable’s No. 1 network hit 255 consecutive weeks in Kids 6-11 (980,000/4.0 rating) and 251 straight weeks in Tweens 9-14 (854,000/3.5 rating), closing in on 5 years of dominance on a weekly basis.
- Sunday’s all-new “Hannah Montana” (8:00 – 8:30 p.m.) was the week’s No. 1 TV telecast in Tweens 9-14 (1.7 million/7.2 rating), No. 2 TV telecast in Kids 6-11 (1.8 million/7.4 rating) and cable’s No. 2 scripted telecast in Prime in Total Viewers (4.5 million), standing as the show’s most-watched telecast in 4 months – since 10/18/09.
- In Tweens 9-14, Disney Channel held TV’s Top 4 scripted telecasts with “Hannah Montana” (1.7 million/7.2 rating, Sun., 8:00 – 8:30 p.m.), “StarStruck” (1.7 million/7.1 rating, Mon., 6:30 – 8:00 p.m.), “Hannah Montana” (1.4 million/5.9 rating, Sun., 8:30 – 9:00 p.m.) and “StarStruck” (1.4 million/5.6 rating, Fri., 8:00 – 9:30 p.m.).
- In Kids 6-11, Disney Channel delivered 2 of TV’s Top 3 telecasts, and 3 of the Top 5 with Sunday’s original “Hannah Montana” (No. 2 - 1.8 million/7.4 rating), Monday’s encore of original movie “StarStruck” (No. 3 -1.7 million/6.9 rating, 6:30 – 8:00 p.m.) and another Sunday airing of “Hannah Montana” (1.6 million/6.4 rating, 8:30 – 9:00 p.m.).
- Playhouse Disney’s “Mickey Mouse Clubhouse” ranked among TV’s No. 10 programs with core preschoolers Kids 2-5 (No. 9 - 764,000/4.6 rating).
Source: Nielsen Media Research (National Ratings, Live + Same Day, 2/15-2/21/10). Ranks based on 000s, then rating, unless otherwise noted.
Contacts: Catherine Lord (818) 460-6628 catherine.lord@disney.com
Patti McTeague (818) 955-6743 patti.mcteague@disney.com
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