March 9, 2010

Weekly Ratings Highlights for March 1-7, 2010
Final National Ratings

Disney Channel is TV’s No. 1 Network in Tweens 9-14 for the 4th Straight Week, and Nears 5 Straight Years of Dominance in Prime in Target Kid Demos

Sunday’s Part 1 of “Hannah Montana’s” 2-Part Season 3 Finale is TV’s No. 1
Telecast in Tweens 9-14 and Cable’s No. 1 Telecast in Total Viewers,
Posting the Best Numbers in the Time Period in the Net’s History

Week of March 1, 2010

Home to TV’s No. 1 telecast with Sunday’s all new “Hannah Montana” and 4 of TV’s Top 6 scripted telecasts overall, Disney Channel was the week’s No. 1 TV network in Total Day in Tweens 9-14 (447,000/1.8 rating) for the 4th week running.

Disney Channel’s dominance of cable Prime is fast approaching the 5 year mark, delivering its 257th consecutive week at No. 1 in Kids 6-11 (953,000/3.9 rating) and 253rd straight week in Tweens 9-14 (777,000/3.2 rating). In Total Viewers (2.3 million), Disney Channel stood as cable’s No. 2 network in Prime for the 3rd consecutive week.

• Posting the net’s best numbers in the time period ever, Sunday’s part one of “Hannah Montana’s” 2-part Season 3 finale (7:30 – 8:00 p.m.) was the week’s No. 1 TV telecast in Tweens 9-14 (2.2 million/9.1 rating) and cable’s No. 1 telecast in Total Viewers (6.3 million). In Kids 6-11, it was TV’s No. 2 telecast (2.3 million/9.5 rating).

• Sunday’s airing was the show’s most-watched telecast since last summer’s 1-hour special (7/5/09), and ranked 5th among the show’s 83 original telecasts to date.

• In Tweens 9-14, Sunday’s outing registered the net’s second-best ratings in the time slot on record, behind a “Hannah Montana” telecast on 10/18/09.

• In Tweens 9-14, Disney Channel owned 4 of TV’s Top 6 scripted telecasts with “Hannah Montana” (No. 1 - 2.2 million/9.1 rating, Sun., 7:30 – 8:00 p.m.), “StarStruck” (No. 4 - 1.4 million/5.8 rating, Sun., 8:00 – 9:30 p.m.), “The Suite Life on Deck” (No. 5 - 1.3 million/5.3 rating, Fri., 8:00 – 8:35 p.m.) and “Hannah Montana” (No. 6 - 1.2 million/5.1 rating, Sun., 7:00 – 7:25 p.m.).

• In Kids 6-11, Disney Channel delivered 3 of TV’s Top 5 live-action telecasts with “Hannah Montana” (No. 2 - 2.3 million/9.5 rating, Sun., 7:30 – 8:00 p.m.), “The Suite Life on Deck” (No. 4 - 1.6 million/6.5 rating, Fri., 8:00 – 8:35 p.m.) and “Hannah Montana” (No. 5 - 1.4 million/5.9 rating, Sun., 7:00 – 7:25 p.m.).

• Playhouse Disney’s “Mickey Mouse Clubhouse” stood among TV’s Top 10 programs in target preschoolers Kids 2-5 (No. 9 - 627,000/3.8 rating).

Source: 
 Nielsen Media Research (National Ratings, Live + Same Day, 3/1-3/7/10). Ranks based on 000s, then rating, unless otherwise noted.

Contacts: Catherine Lord (818) 460-6628 catherine.lord@disney.com
Patti McTeague (818) 955-6743 patti.mcteague@disney.com

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